Why we're building Genflow Systems

The opportunity

We're living through a rare moment: AI has collapsed the cost of building software.

What used to take a 10-person team 6 months can now be done by 2 people in 6 weeks. Not prototypes—production-ready products with real users and revenue.

But most companies haven't adjusted their playbook. They're still:

Hiring large teams before validating product-market fit
Building for 18 months before getting customer feedback
Spreading resources across too many bets

We think there's a better way.

The thesis

Build a portfolio of focused SaaS products, fast.

Each product:

Solves a specific, high-value problem
Ships in 2–8 weeks (MVP)
Validates with pilot partners before scaling
Benefits from shared infrastructure and GTM muscle

We're not building a conglomerate. We're building an operating system for ventures.

Why now?

AI-accelerated development — LLMs, code generation, and automation let small teams punch above their weight.
Fragmented markets — Vertical SaaS is eating the world. Every industry has broken workflows begging for better tools.
Distribution is the moat — Building is cheaper than ever. The hard part is reaching customers. We focus on distribution-first products.

What we're building

Our first two products:

WellnessOS

Unified POS for boutique studios. Currently in pilot with 3 yoga/Pilates studios.

SunSpot

Sunbed reservations for resorts. Launching Q1 2025 with 2 hotel partners.

Both products share:

Next.js + React Native stack
Stripe for payments
Shared design system
Common auth and analytics infrastructure

What's next

We're looking for:

Pilot partners — Operators who move fast and care about UX
Collaborators — Designers, engineers, and BD folks who want equity in what they build
Categories to explore — High-value problems with fragmented solutions

If that sounds interesting, get in touch.

Follow along

We'll be sharing:

Build logs (what we're shipping, what we're learning)
Playbook insights (our approach to product, pricing, and GTM)
Metrics (transparent updates on traction and unit economics)

Subscribe to updates (coming soon) or check back here.

— The Genflow Systems team